Category Archives: Market Research

B2B Mystery Shopping

Need to find out how much a competitor and/or their channel is charging for their products and services? Want to gauge another company’s responsiveness and customer service? Need to do all of the above without them knowing it’s you? Then … Continue reading

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Custom Market Research vs. Analyst Reports

Gartner, Forrester, IDC, Frost & Sullivan–all these analyst firms do good work, giving us a good handle on macro trends in the market. However, what happens when you need to size the market, your brand share and growth for, say, … Continue reading

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Why Conduct Primary Market Research?

If the market is large and growing, we can become millionaires if we just show up and only get 5% market share, right? Wrong. One of our clients (who shall remain nameless) exhibited this “Show Up and Win” mentality and … Continue reading

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Is the Customer Always Right?

In Marketing 101, we are all taught to believe that customers and clients are always right. But what if they cannot articulate what they want, especially when it comes to new products and services? This often happens when they have … Continue reading

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Market Research Pitfall: No Market is Homogenous

Time and time again, we’ve found that any given market has at least 3-4 main segments. Many of their requirements overlap, but there are always key differences. Are you marketing to these market segments and, if so, do you know … Continue reading

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